Laying the foundation for a successful ecommerce brand
Canvas Group’s President, Michael Snyder, had the opportunity to work closely with apparel startup RiserUnited from its inception, guiding the brand through every stage of its development.
Our engagement began in early 2023 with ongoing in-depth strategy sessions to define RiserUnited’s merchandising plan, identify key product categories, and source high-quality fabrics and reliable factory partners.
RiserUnited is set up for success and has a loyal and growing customer base.
Visit the website at RiserUnited.com
Sourcing & Production: Committed to Quality
With a focus on American craftsmanship and durability, we embarked on a rigorous selection process, visiting and vetting multiple factories across the United States.
Our team prioritized premium materials and ethical manufacturing practices, ensuring that RiserUnited’s products would embody both quality and patriotism.
Michael scouting factories in a very rainy and windy Los Angeles
Crafting a Distinctive Brand Identity
James Gross, Canvas Group’s Creative Director, collaborated with RiserUnited to develop a logo and brand guidelines that reflected the company’s mission.
As a brand deeply rooted in American values, it was crucial to create a timeless, powerful mark that conveyed strength, resilience, and unwavering gratitude for the freedoms the United States represents.
Product Development: Attention to Detail
Once the brand identity was solidified, Michael and James worked closely with RiserUnited to refine every detail of the product line.
This included sourcing and designing custom trims and embellishments—branded buttons, zipper pulls, eyelets, and woven labels—to enhance the authenticity and exclusivity of the collection.
A Comprehensive Product Lineup
By the fall of 2023, we had successfully curated a launch collection featuring a well-rounded lineup of essentials, including:
Casual and performance t-shirts
Hooded long-sleeve tees
Polo shirts
Mixed-media embellished hoodies
Quarter-zips and full-zips
A standout ultra-heavyweight, made-in-the-USA hoodie
Photography & Video
To ensure RiserUnited’s products looked their very best for eCommerce and marketing, we sourced world-class photographers and professional models to bring the brand’s vision to life.
We arranged both studio and lifestyle shoots, capturing the apparel in dynamic settings that highlight its quality, fit, and design details.
By carefully curating these visuals, we created a compelling and aspirational brand image that resonates with customers and enhances the overall shopping experience.
Innovative Packaging Design
Canvas helped RiserUnited to design and source several pieces of unique packaging.
Modeled after the U.S. Navy's WWII footlocker, we designed a scaled-down replica complete with a handle, working closures, and even a textured border to mimic the rivets on the original.
A coffee can with a custom shipping box covered in historic Americana artwork to send promotional t-shirts to influencers and other VIPs.
We designed a set of frosted poly bags decorated with a white print featuring the iconic WWII photograph at Iwo Jima and poly mailers emblazoned with the Statue of Liberty.
Celebrating the Brand Launch
To mark the official launch of RiserUnited, we helped coordinate a spectacular event on Flag Day, June 14, 2024, aboard the USS Battleship Iowa at the port of Los Angeles.
The celebration was a fitting tribute to the brand’s patriotic roots, bringing together VIPs, local area veterans, and special guests for an unforgettable evening.
Attendees enjoyed delicious food and drinks, fabulous giveaways, and live entertainment, creating an electrifying atmosphere that perfectly embodied the spirit of RiserUnited.
The Road Ahead
Through a combination of strategic planning, premium sourcing, and meticulous branding, RiserUnited successfully launched with a compelling product line that resonates with its audience.
As the brand continues to grow, Canvas Group remains a trusted partner, providing ongoing support in refining and expanding its offerings to reach a broader market while staying true to its core values.
With a strong foundation in place, RiserUnited is poised for long-term success, standing as a testament to the power of well-executed brand development and American-made excellence.
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